I’m a transformational leadership coach, brand strategist, and founder of Be Bright Lisa. Speaking about creative leadership and purpose lights me up.

Since 2008, I have created dozens of events from large panel gatherings to intimate workshops. From concept creation to hosting, moderating, and speaking, I’m driven to create deep connections and powerful conversations with my audience. 

I facilitate intensive workshops that are 100% is tailored to your organization’s needs. I’ve identified some of the top themes that resonate deeply with next level leaders.

  • Leadership for Creatives
  • Create the Power of Purpose in your Work
  • Define your Brand Commitment
  • Define your Personal Brand
  • Create a Curious Mindset in Leadership
  • Get Unstuck and into Action


My workshops focus on leadership, mindset work, personal branding, finding your purpose and blending all aspects of who you are in a doable and joy-filled way. 

The first design studio I worked for in 1999 was called Addis, The Brand Essence Company. Now I help ambitious people find their true essence, thought leadership and personal brand. Then we weave it into their life and work and believe me, it’s transformational. 

“It was energizing and informational to sit and share with such a diverse, exciting group of women. Lisa’s focus on getting us each to understand where we are coming from at our core was the perfect answer to which direction should I go. She’s helped me clear the clutter and see the path that I’m meant to start down now.” Workshop attendee



  • First and Last Name
  • Email
  • Tell me a little bit about your event or idea...
  • Do you have a date in mind?


Long Bio

Lisa Guillot is a transformational leadership coach, branding coach, and founder of Be Bright Lisa. She coaches executives and entrepreneurs as well as teams within organizations. Lisa speaks about creative leadership and purpose.

Having worked with large and small design studios in San Francisco and Chicago since 1999, Lisa blends her big brand and marketing experience with design thinking and leadership mindset techniques. 

Lisa’s experience working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, Sephora, Red Box, Orbitz, Discovery Clothing and Lifeguard Press has given her the opportunity develop branding expertise ranging from lifestyle branding, professional services, to tech-related industries.

Lisa received degrees from the University of San Francisco and the Academy of Art University and is a professional trained Accomplishment Coach. She is also an affiliate of the International Coaching Federation (ICF).

Lisa’s passion is community building and creating shared experiences. She is on the Practitioner’s Council of the American Marketing Association (AMA), served on the board of directors for AIGA Chicago and co-founded Forth Chicago, a women’s entrepreneurial community. Lisa is also the founder of Step Brightly, a brand consultancy in Chicago, and her work has been featured in numerous design publications and lifestyle blogs including the Chicago Tribune, Pure Wow, Apartment Therapy, West Elm, Rue Daily, Chicago Inno, and HOW Publications.

Short Bio

Lisa Guillot is a transformational leadership coach, branding coach, and founder of Be Bright Lisa. She coaches executives and entrepreneurs as well as teams within organizations. Lisa speaks about creative leadership and purpose. Dubbed a branding expert by the Chicago Tribune, she blends her branding expertise with leadership coaching techniques and a flair for the bold. In addition to her coaching practice, Lisa is the founder of Step Brightly, a boutique brand consultancy, and co-founder of Forth Chicago a women’s entrepreneurial community.

Headshots for Event Marketing Made Easy

You are welcome to use the images below for marketing purposes. They are 1000px square and 72 dpi. Please link back to bebrightlisa.com.



“I chose to work with Lisa because she understands the needs of a creative person. She has helped me set up projects that have me move through my goals in my art career and life. I truly feel like I have someone in my corner all the time— even when I’m not meeting with her.”

Karen Connell, Artist


“Lisa helped me transform into a person who can truly help others through the realization that the work is not in the “doing” but rather in who I am “being.” She has helped me see that every step of the journey offers the potential for deeper meaning and purpose.”

Lindsay Zoeller, Tutor and Coach


"I have a post-it note with my essence words on my computer at my office and I look at it daily. Life coaching is worth every penny. I've never gotten it so right!"

Maura Winkler, Fika Midwifery


"I took your Brand Commitment Course and loved it! It helped me start my own personal branding journey! I appreciate women like you who are stepping out and doing inspiring things because it encourages me and so many others."

Irene McKenna, Parenting Coach

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PS. Interested in what's possible for you? Here are 4 ways we can work together so you can flourish.

  1. 1-on-1 Coaching: People look to you for answers and inspiration because you're future-focused. At the same time, you crave motivation and accountability. Want to grow your leadership and joy at the same time? Entrepreneurs, learn more. Executives, learn more.
  2. Just 1 session, please: Not ready to dive in, but want to dip your toe in the water? Let's have an intro session, no strings attached. Sign up.
  3. Be Bright Personal Branding Masterclass: Knowing and living your purpose is magnetic. Join my 8-week group masterclass where you'll generate a strategic plan for your personal brand with purpose. Sign up.
  4. Coming Soon - Divine Design Mastermind: An inclusive group for highly ambitious women who crave greater possibilities and personal power.