If you are looking for an expert in professional and personal branding or creative leadership for your event you’ve come to the right place.

I have spoken at internal summits, professional service companies, creative conferences, associations, leadership conferences, and women business leadership events.

“You were such a rock star! Today’s talk is crazy evidence that what you are teaching is so necessary!”


My life’s commitment is to help entrepreneurs and executives take action to create their life with purpose. Whether that is in your career, business, personal or professional brand, or self-expression, my intention is to help you find your true voice and use it. I share my insights and ideas as a columnist for the American Marketing Association
Marketing News Feb 2019: Stop the Self-Sabotage and Be Your Best Self
Marketing News April 2019: When to Choose a Consultant, Mentor, Coach or Therapist


“You nailed it, Lisa! The clarity of your message and explanation of the specialties are all phenomenal. This should be definitely be a resource for all coaches, therapists, consultants and mentors. And those who seek professional assistance. Nice!” 

Professional Details

Short Bio

Lisa Guillot, PCC, is a transformational leadership coach, brand voice coach and founder of Be Bright Lisa. She coaches executives, entrepreneurs and teams within organizations. Lisa speaks about creative leadership and purpose.

Long Bio

Many entrepreneurs, executives and leaders feel directionless, overwhelmed and burnt out. Lisa Guillot uses design thinking and leadership coaching to get straight to the heart of what’s getting in the way. Her clients are super clear on what their purpose is and how to create more life fulfillment, thriving careers and businesses. 


Lisa is a transformational leadership coach and brand voice coach. She works with individuals and organizations to create life-changing goals with positive results. Her clients consists of executives, creative entrepreneurs, CEO’s and their organizations, in creative and professional service industries that value leadership and personal development. 


Lisa is on the Practitioners Council, and is a columnist for the American Marketing Association. She has also served on the board of directors for AIGA Chicago.


In addition to her coaching practice, Be Bright Lisa Coaching, she co-founded Forth Chicago, a creative entrepreneurial community. Lisa is also the founder of Step Brightly, a brand consultancy in Chicago. Lisa has spoken at the American Marketing Association, Nixon Peabody LLP, Soho House, Fearless Paradox, Ladies Who Wine Dine and Design and Columbia College.


Her work has been featured in numerous design publications and lifestyle blogs including the Chicago Tribune, Pure Wow, Apartment Therapy, West Elm, Rue Daily, Chicago Inno, and HOW Publications.


Lisa’s branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora which has given her the opportunity share deep brand strategy and creative expertise ranging from lifestyle branding to tech-related industries.


Lisa received degrees from the University of San Francisco and the Academy of Art University. She is a graduate of Accomplishment Coaching, and is Professional Certified Coach (PCC) from the International Coaching Federation.


Lisa has always been a strong advocate for women. She is the mother to three boys and one girl and loves hot yoga, the hotter the better.

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PS. Interested in what's possible for you? Here are 4 ways we can work together so you can flourish.

  1. 1-on-1 Coaching: People look to you for answers and inspiration because you're future-focused. At the same time, you crave motivation and accountability. Want to grow your leadership and joy at the same time? Entrepreneurs, learn more. Executives, learn more.
  2. Just 1 session, please: Not ready to dive in, but want to dip your toe in the water? Let's have an intro session, no strings attached. Sign up.
  3. Be Bright Personal Branding Masterclass: Knowing and living your purpose is magnetic. Join my 8-week group masterclass where you'll generate a strategic plan for your personal brand with purpose. Sign up.
  4. Coming Soon - Divine Design Mastermind: An inclusive group for highly ambitious women who crave greater possibilities and personal power.