Creative Entrepreneurs: Eliminate the Competition Without Compromising your Morals

You want your business to stand out. You want to impact the people you know you’re here to serve. And you want to your business to serve your lifestyle.

These are all things you deserve and are 100% possible, but the question is how?!

You might have thought that a color scheme, fonts and a logo was all you needed to build a brand. (Ha, ha!) That might have been true in the early dot-com days, but it’s certainly not true anymore, and buying a logo from a cheap online designer is not going to break you away from the competition.

When you build a brand commitment you separate yourself from the herd and there is no competition. You get to keep your morals, in fact you sing them loud for all to hear!

You get clarity, motivation and drive, energy and possibilities! A brand commitment gives you a roadmap, and a clear direction. You’re dedicated to creating a deep impact…. because you know how. With a successful brand commitment, the possibilities are endless.

I’ve worked with over 60 companies with this simple, but little-known brand-building secret.

These companies have built brands on purpose without decision fatigue or overwhelm. It’s possible.

So how do you build your brand without hustling your goods around town or begging for work? How do you maintain your sanity, self-esteem and confidence? Commitment.

So, question: What is a brand commitment and why is it important?

First, let’s clear up what a brand is NOT. It’s a NOT visuals, messages, logos, websites or cleverly designed sales funnel. Nope. Sure, that supports your brand, I’ve been designing for 20 years, you can make a solid living from graphic design! Instead….

A brand is an emotional commitment you make to your clients and customers.

Brand Commitment is the declaration you make every day that is in alignment with who you are and the impact you want to make in the world. This leads your brand experience and ultimately your future business goals.

When you’re committed to something it’s seen in everything you do. It’s who you are and how you move through the world. That’s something that can be seen… Felt… Heard and shared.

Believe it or not, there are major overlaps in the tools I use to find a brand’s commitment and the life and leadership coaching tools I use to find my client’s life purpose, cool right?

Here’s a practice you can take on today.

What impact do you want to have? Who do you aspire to be? If you get stuck consider brainstorming a list of 10 movers and shakers of people you look up to, people that inspire you, motivate you.

You don’t have to know them, on my list was Lady Gaga and Bruno Mars…and I can’t sing to save my life but I admire their full rich creativity and expression.

Once you generate that list look at what values and impact these people have, THAT’s where you can start looking at what impact you want to have, however big or small, it doesn’t matter it’s yours.

Living my brand commitment is my true north and reason for being.

Without my commitment to my life purpose and brand, I’m directionless. I stall. I end up going in circles, following trends… getting distracted by analysis paralysis.

Since being able to communicate my brand commitment, I’ve been authentic, messy and real on social media and it’s okay. It’s better than ok! Being real positively impacts my business and it’s has grown exponentially, in the exact way I want it too. As a graphic designer I was paid to be perfect, and now I’m paid for my ideas, leadership and strength.

So, let’s get real results.

Meet one of my past clients Jenny. Without a brand commitment, she was unable to focus or make progress at her graphic design studio. She was lost in overwhelm. After working together she was able to focus on a clear direction and a higher purpose. Her client process simplified, her services became clear and the inquiries came pouring in.

And there’s Maura. While working together she went from 1 doula agency in Chicago to 2 agencies and started a midwifery practice in New York. Her life and business was made easier because she had a vision, a defined market and specific goals.

You’re probably thinking that branding isn’t a priority for your business is right now, that right now you need clients more than a brand. When really it’s your brand that’s going to attract your ideal clients, the kinds of clients who will be thrilled to pay you top dollar for your services.

And if you’re sitting there thinking that building a brand is hard work, or takes a lot of time you don’t have, these are real barriers that are holding you back from what is truly possible for your brand and business. Building a brand with purpose and commitment gives you accountability and direction as the leader of your business.

So click here to get instant access to all 4 videos. Let’s build brand full of possibility and do more of what you love.

See you there.


LisaGuillot-circleHi there, I’m Lisa Guillot. I’m a life, brand + business coach, and brand strategist. I help ambitious heart-centered people create a life by design with intention, experience, and insight. I coach clients one-on-one as well as work with businesses to help elevate their staff experience and motivations. Interested in seeing what’s possible for you? Drop me a line and we’ll connect. My life purpose is to be fully-expressed in everything I do. I share insights, ideas and behind the scenes of my life and business on InstagramPinterest and LinkedIn.


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